I know it is too womanlike… all men and logical ladies are always laughing at this, but I like beautiful things. WebCEO interface is exactly this. But do not worry, I will not speak about the beauty of buttons and tabs of this SEO software but about the benefits you get using it.

Search engine optimization starts with keywords research. Free SEO software Web CEO has a great tool for this. With Keywords you can not only get suggestions, research keywords, and view your competitors (the pages that are found in SERPs by selected keywords with their Google PageRank), but also get the report in which all important data, as number of daily searches, KEI, number of pages with the keyword in text and title, amount of links to these pages, their traffic rank and Google Page Rank, and analysis of bids on the keywords you’ve chosen can be found. More detailed description of keyword tools read in 4.5 tips you want to know about Web CEO Keyword tool.

You will like the way Web CEO approaches search engine optimization: all advice is based not on comparisons with top 10 pages like IBP does but on the results of researches made by their analyst team. The optimization tool allows you to choose search engine for which you are going to optimize your web page, to decide whether you would like to compare your page to that of competitors, to analyze on-page and off-page factors and page theme.

So the keywords are selected, optimization advice is gotten. And now? And now on Editor tab, you can implement all this, starting with adding and changing all the meta tags and right up to creating your robots.txt. Also, I am using this tool to analyze meta tags, headings, ALTs, and content of my competitors’ pages.

Most, if not all, webmasters are sick and tired of getting automated link-exchange requests, but sometimes in a link-building campaign it is really necessary to find relevant web sites and to contact their owners. Partners tool holds down this task perfectly. And, after all, it is not necessary to send the template, recognized by everyone

With the help of WebCEO, one of the most time-consuming tasks of SEO—ranking checking—in several minutes turns into handy and understandable reports that show changes in SERPs placement for your keywords, indexation of the web pages, and what situation your competitors have.

There is no secret that off-page optimization nowadays is much more important than on-page. That is why optimizers talk so much about back links, linking strategies, link bait and link exchange. Different search engines show the number of links to a web page differently; Google lets you know just about a random small part of links. So there is a need to check their number in all major search engines and then manually collect all the data in one spreadsheet. But taking the number of pages into account (not only the total amount of links is important but also to what pages they point), one can imagine how time-consuming it is to create this small report. I entrust this task to Link tool of Web CEO, with the help of which one can not only know all the links pointing to your pages but know the links to your competitors’ pages, to view pages linking to yours, and to analyze type and text of the links, comparing to previous results.

I will comment briefly about three more tools of this software: handy mates that are always within easy reach. They are Auditor, which looks for broken links, orphan pages, missing images and slow pages; Monitoring, which watches whether a web site is up and sends alerts when it is down; and Uploader, which lets you upload the pages you changed quickly.

There is one more great service in Web CEO—traffic counter and analyzer HitLens. But I have a lot to say about it, so wait a little and read the full review of it.